WASHINGTON -- Agribusiness giant Monsanto Co. is challenging a growing trend among dairies to label their milk "hormone free," saying those claims mislead consumers into believing that the cow growth hormone Monsanto makes is unsafe.
In an action that could send ripples through the food industry, St. Louis-based Monsanto is moving aggressively against a group of dairies to halt the use of "hormone free." It said that such labels suggest that there is something unhealthy about its synthetic hormone drug.
It looks like they don’t want people labelling hormone free milk as “hormone free”.
Here is an older post about rBGH milk.