Multinational drug companies are targeting doctors in developing countries with dinners and lavish gifts, such as air conditioners, washing machines and down-payments on cars, as incentives to prescribe their drugs, a report reveals today.
The report from Consumers International (CI) says that self-regulation by the multinational drug giants has failed, citing drug adverts by companies such as Glaxo-SmithKline, Wyeth, Novartis and Pfizer that would be considered misleading in Europe, as well as the heavy promotion by all companies of products to doctors.
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